During
new product development, marketing and engineering management are faced
with critical implementation choices that will determine success or
failure. Decisions have to be made and questions answered about
what to do and what not to do.
* Which features do customers value most?
* Will a feature be worth the engineering investment to achieve it?
* What is the right price point?
* Given a set of features and price, how will a product fare against
competition?
* What market share can the product be expected to win?
Getting
answers to these questions can be straightforward given the right
research methodology. Modeling customer choice behavior is a
proven approach that has achieved great success in many
industries. Page Mill Marketing has the methodology expertise in
this area to help you get the answers that you need. Learn more...
